In the past, handmade carpets were the treasures of the high society and the works of art that could enter the list of noble heritage. After centuries of inheritance, today’s handmade carpets have become a symbol of wealth and status, becoming one of the indispensable floor decorations for grand occasions and high-end places.
Many international first-line luxury brands, in order to show their nobility and luxury, have unspokenly included handmade carpets into the list of soft furnishings when carrying out store decoration, hoping that it can help their brands. Today, we will take a look at those beautiful handmade carpets in luxury stores!
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Gucci
Gucci was founded in 1921 and is one of the world’s leading luxury brands. Product style to luxury as the keyword, clothing color jumping bright, and handmade carpets gorgeous and exquisite, colorful and other attributes coincide, the two temperament is also very close.
The handmade carpets, with their eye-catching and exaggerated patterns, are highly recognizable and rich in human history, and are laid in the Gucci store, which prides itself on its minimalism, revealing the elegance of the space. From both a design and artistic perspective, there is a sense of coincidental interplay between the two.
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Diro
The Dior brand style is modern and minimalist, with more emphasis on tailoring and a sense of line. The store is mostly decorated with high quality gray sofas, tables and chairs, so the floor is decorated with modern style handmade wool carpets that are more in line with its own temperament.
The preciousness of handmade carpet not only lies in its complicated technology, but also in its material. True hand-knotted carpets are mostly made of wool and silk, so that the carpets have the value of inheritance and collection.
Silk and wool are the two most common materials used in the carpets of high-class brand stores. The texture of wool is reflected in its softness and comfort, while silk is more delicate than wool, and its unique luster is more advanced. Of course, wool can also be blended with silk, so that the carpet has a stronger sense of hierarchy and three-dimensionality, such as the carpet in the picture above, which is a silk-wool blend.
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Hermes
The furnishings in the Hermes store continue its usual simple and modern design, specializing in wooden materials as the main element, with flowing lines, presenting a natural and comfortable feeling.
The key word for the space is comfort, so the soft and fluffy hand-made wool carpet is naturally the best choice for Hermes.
The two handmade wool carpets in warm colors are very large in size, and the patterns are simple and modern, which naturally complement and harmonize with the store furnishings in the same warm colors. Under the soft light of the whole store, it creates a warm atmosphere for customers to feel at home.
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Patek Philippe
The Patek Philippe store in Qianmen, Beijing can only be described as “opulent” in terms of both interior and furnishings. The entire store uses about 11 crystal chandeliers and 15 wall sconces, which were handcrafted by Bagues, the French royal family’s lighting brand, in very rare quantities. The bronze sculptures above the sofas, made in the 1850s, are also rare and treasured works of art. The paintings on the walls were created in the 18th and 19th centuries, and each one is hard to find.
The interior of the store is decorated in black, white and red, all three of which are very strong and classic colors. The black display cabinets and white ceiling together write an elegant and retro space. The simple gold lines on the display cabinets reveal a light metallic sheen, suggesting luxury and consumption, which perfectly conveys the brand’s tone. The red handmade carpet on the ground is the finishing touch to the whole store, increasing the color saturation of the lower part of the room, while echoing the bright red walls, adding more points and layers to the space.
After enjoying these different styles but equally beautiful handmade carpets, I believe many friends will withdraw the prejudice that handmade carpets are “too traditional” before. Because they are favored by so many international first-line luxury brands, it is enough to prove that they are fashionable and classic, which is why handmade carpets can be matched with any kind of home style without any contradiction.
If you also want to have such a wonderful aristocratic experience, and have sufficient purchasing power, you may choose a handmade carpet to decorate your home.