What we’re going to talk about today may surprise you, carpet! So what are the most respected brands among American female consumers? Just let me answer that for you!
The STAINMASTER carpet brand is part of INVISTA, one of the world’s largest integrated manufacturers of chemical intermediates, polymers and fibers. Since its launch in 1986, it has been one of the most durable and easy-to-clean carpet brands, leading the way in transforming the carpet industry and maintaining a brand awareness of over 90% throughout the United States and Australia.
July 23, 2013 – INVISTA is proud to announce that its STAINMASTER carpet has been awarded the Women’s Choice Award in the “Best of Home” category by WomenCertified, Inc. The company is the founder of the Women’s Choice Awards and represents the voice of women consumers. They conducted a national survey of consumers’ favorite carpet brands, and STAINMASTER carpet came out on top, chosen by women as the most recommended brand of carpet for their homes today.
According to Delia Passy, founder of WomenCertified and author of Winning Over the Choosiest Consumers, the Essential Guide to Guiding Women’s Spending and the Women’s Choice Awards recognize brands that offer excellence in meeting women’s needs and come highly recommended by female consumers. “STAINMASTER, awarded as the best home carpet brand, helps ‘female consumers guide each other’ to make informed choices.” She said.
In conjunction with this award, the STAINMASTER brand will be able to use the Women’s Choice Award seal, which is a strong testament to the fact that women consumers recommend the STAINMASTER brand to other women consumers. The Women’s Choice Award seal will be visible to consumers when they visit STAINMASTER flooring retailers at the end of this month.
Melissa Minihan, vice president of marketing for STAINMASTER Carpet, said, “We are honored to receive the ‘2013 American Women’s Choice Award’ as the most admired carpet brand for women. For 27 years, we have worked tirelessly to become the most trusted carpet brand, and we continue to gain loyal female consumers by developing innovative products that help build beautiful homes that people can be proud of.”
“At INVISTA, we are constantly looking for ways to enhance the consumer experience and help our factories and retailers fully demonstrate the value of STAINMASTER products. We can say with excitement that STAINMASTER is the most revered carpet for women. This is a testament to our long history of product excellence and consumer satisfaction.” Menehan said.
In addition to this new approach, which allows the STAINMASTER brand to demonstrate the value and benefits of leveraging its distinction at retail, INVISTA continues to invest in new industry innovations, brand expansion and new marketing programs that support a coordinated retail network with INVISTA, helping to ensure that consumers can find beautiful, durable and easy-care STAINMASTER carpet that best meets their home needs.
This is the introduction of this issue of the brand, is not to look down and find yourself using the same brand! So it really is a favorite!